In this interview Hannah Nepilova speaks to Evan Neiden, co-creator of Lennox Mutual.
Lennox Mutual is an immersive theater experience created by Candlehouse Collective, a creative studio known for blending interactive storytelling with digital and physical environments. Launched in 2021, Lennox Mutual presents itself as a mysterious financial services firm, but as participants dive deeper, they realize they’re entangled in something else. The experience combines escape room elements, live performance, and online investigation, creating a narrative that unfolds in real time. It’s designed to make the audience feel like they’re uncovering secrets in a corporate thriller, with puzzles and decisions that influence the storyline.
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The experience begins with participants receiving a cryptic invitation from the fictional Lennox Mutual, drawing them into what seems like a standard corporate onboarding process, but it turns out to be something entirely different. What sets Lennox Mutual apart is its multi-platform approach. This layered interaction blurs the line between fiction and reality, making participants feel like active agents in a developing drama rather than passive observers.
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Critically acclaimed for its innovation, Lennox Mutual tapped into the growing appetite for at-home entertainment that still offers depth and immersion. It challenged conventional formats by merging theatre and gaming into a cohesive, suspense-driven experience. Audiences praised it for its production quality, narrative twists, and how convincingly it simulates the inner workings of a shadowy organization.
See below for the interview.